It's Time To Grow
Radiant Pride Therapy
Our recommended path to reach your goals and grow your paying client base before and during your move to Portugal.
Your Business Snapshot
You are at capacity and it is still not adding up, which is the most frustrating position a practice can be in. The caseload leans on insurance and pro bono work, the private-pay clients who would balance it are the ones you have never had to market for, and in January the insurance side of it stops being possible from another continent.
The arithmetic on five
At your published fee of $250 for a 45-minute session, five clients seen weekly comes to about $5,000 a month, before the letters work. That is what this whole plan is for. Not scale, not a waiting room full of strangers: five people who want an affirming psychologist and can pay for one.
The four we would fix first
- The only way in is a contact form, because the booking tool came down over a privacy question that has a straightforward answer.
- Past inquiries sit archived in your EHR and have never been asked a second time.
- Nothing tells you where a client came from, so the Norfolk collective, your old Veterans Affairs network, and your website all look identical in your records.
- The site does not say what a session costs or what happens after someone writes to you, and private-pay clients decide on exactly that.
One build, then one monthly.
You said you are not a marketing person and do not want to become one. So there are two things here, and only one of them recurs. Start with the website. Add the ads when it is live.
The website and intake rebuild
Right now the only way to reach you is a contact form, because the booking tool came down over a privacy question. That question has an answer, and it is not a form.
- A rebuilt site on your own brand: who you help, what it costs, what happens next, and one obvious way to start
- A working consultation booking flow, set up so the scheduling lives inside your EHR and no health information ever touches the website
- Pages that answer the questions people email you: fees, superbills, out-of-network benefits, which states, what a first session is like
- The gender-affirming letters service given its own page, because it is the reason a lot of people will find you
- A compliant path for talking to people who are not yet clients, so prospective client email stops living in Hushmail
One-time build. Hosting and your Squarespace subscription stay yours and are unchanged.
Paid ads, run by us
Five clients is a small, specific number. Ads are the fastest honest way to reach exactly five people who want what you do and can pay for it.
- Campaigns built and managed on Meta, aimed at LGBTQ+ adults in Virginia, Wisconsin, and Texas
- Targeting sharpened with our non-identifiable data set of roughly one million verified LGBTQ consumers, since Meta removed direct LGBTQ targeting in 2018
- A reactivation campaign to the past inquiries sitting archived in your EHR, which is the cheapest lead source you own
- Every inquiry tracked to its source, so you can see whether the collective, the ads, or your own site brought someone in
- A monthly report in plain English, and a monthly call to read it together
Ad spend is paid to the platforms directly and is separate from this fee. We recommend a minimum ad spend of $500 per month.
Included either way, at no cost
- A full audit of the site, the intake path, and your archived inquiries before anything is built or spent
- A monthly strategy call with Daniel
- Your own live dashboard, so you can see inquiries and performance whenever you want
- Every inquiry exported to your own records monthly, so no ad platform ever deletes a contact you paid for
Priced on our partner program for practices under $200,000 in annual revenue. As the practice grows past that mark, standard rates apply to new terms, never mid-agreement.
Your recommended action plan
Ordered against the January date, so the last thing standing when you land is a waitlist rather than a gap.
Optimize Consultation form
Consultation booking goes live inside your EHR, with the website linking to it rather than collecting anything itself. Inquiries land in one place you check, instead of arriving through a form you have to remember to look at. Nothing goes live until you have seen how it handles privacy.
Rebuild the site
New pages, your brand, your words tightened rather than replaced. Fees, states, superbills, and out-of-network benefits stated plainly, because the people who can pay privately are the ones who read that section and decide. You approve every page before it publishes.
Create your reactivation campaign
Past inquiries are archived in your EHR. Most of them went quiet because the timing was wrong, not because the fit was. One careful message to that list, sent compliantly, is the least expensive client you will get all year.
Launch your ad campaigns
Small budget, three states, aimed at LGBTQ+ adults looking for an affirming psychologist and at people searching for gender-affirming letters. We measure consultations booked, not clicks. Five is the number, so we stop widening the moment it is met.
Build the waitlist for added security
Once the five are filled we do not switch the tap off, we point it at a waitlist. About half your caseload is expected to drop when the move makes insurance billing impossible, and a waitlist built in October is what stands between that and a quiet January.
Marketing a practice without touching a record.
You took the booking tool down rather than risk it, and you were right to. The answer is not to accept a broken front door, it is to keep the clinical system and the marketing system in separate rooms. Here is how each piece works.
Where does a booking actually happen?
Inside your EHR, on its own scheduling page. Your website links to it. That way the website never receives, stores, or transmits health information, which is what made the old booking tool a risk in the first place.
What about people who are not clients yet?
A prospective client is not a patient, and a name plus an email is not a medical record. We set up a normal marketing email tool for that list, kept strictly separate from Hushmail and your EHR, so clinical communication never mixes with marketing. Nothing clinical ever enters it.
Do the ad platforms see anything about who inquires?
No. Campaigns point at your site, tracking is configured to exclude anything identifiable, and we do not install audience pixels on pages where someone might describe why they are reaching out. Health advertising has specific rules and we build to them.
Who signs off?
You do, on everything, before it publishes or sends. If a setup makes you uneasy, we do not use it. We will also put the whole configuration in writing so your own compliance review has something to read.
We build to these rules as a matter of practice. We are a marketing agency and not your compliance counsel, so anything above is yours to run past your own reviewer, and we will put the configuration in writing so there is something concrete to review.
Your logo reimagined
The mark: a sunrise symbolizing a new chapter
Five nested arcs rising over a horizon. The rainbow stays, as a dawn rather than a stripe, and the curve still reads as the top of a head if you look for it. It holds together at sixteen pixels, prints in one color on a letterhead, and does not need a circle around it to look finished.
Newsreader, a warm literary serif, with the practice name in italic. Credible without being cold, which is the exact line a psychologist has to walk.
A letterhead for the gender-affirming letters of support. Those go to surgeons and insurers, and they are the most consequential document your practice sends.
Building on your existing color palette
The violet is the lavender from your logo, taken down until text can sit on it. The blue is the one already behind your homepage. The only genuinely new color is the warm one, and a brand called Radiant should own a little light.
Where it goes
Violet and plum on a lavender ground, with the aqua kept for the calmer sections. The stock hot pink goes, because it belongs to a Squarespace template and not to you.
A proper letterhead for gender-affirming letters of support. It goes to surgeons and insurers, and it should look like it came from a psychologist's practice.
The booking and consultation pages carry the same mark and type as the site, so nobody wonders whether they have been handed off to a stranger mid-way.
One mark, one violet, at 40 pixels tall in a feed. This is the size the current badge cannot survive, and the reason to simplify it.
All of this comes with the website build. The direction is included at no cost either way, and Rylie keeps the credit for the idea.
Next steps to kick off our partnership
Say go on the website. $500, one time. We start with the booking flow, so the front door is open in week one.
Add the ads when the site is live. $500 a month, plus a recommended minimum ad spend of $500 a month. Month to month, thirty days notice. No term, and we stop when the five seats are full.
We meet monthly. You'll get a monthly call and report as we continue to grow and optimize your campaigns and consultation flow. Sit back and create your waitlist once you've reached capacity.