It’s Time To Grow
Homebody MN
Our recommended plan to improve your return on ad spend, fill your open retreat seats, and get the brand ready before your busiest quarter starts.
Your Business Snapshot
Six years in, you have a product people re-order, a subscription base that renews, and ads that make money. Here is where things stand going into the fourth quarter.
The first thing we would do is separate those numbers. Candles, subscription boxes, and retreats currently report through one blended return, so a 3x to 5x average tells you the account is healthy without telling you which product is producing it. Splitting them out is what makes every decision after this one obvious.
Two Ways To Work Together
Both options are $1,000 a month. The difference is how involved you want us to be in the account itself. Month to month, thirty days notice, no long-term contract, and you can switch between them at any point. Your ad spend stays in your own account and goes to Meta directly.
Managed Optimizations
One strategy call a month. We make the changes in your account.
- A monthly strategy call to review performance and set the next month's priorities
- We go into your Meta account and make the optimizations ourselves: budgets, audiences, ad set structure, and pausing what has stopped working
- Every change logged, so you can see what we did and why
Choose this if you would rather hand the account work to us and stay focused on production.
Advisory
Two strategy calls a month. You keep the account entirely in your hands.
- Two strategy calls a month, so you get a second read every two weeks
- We tell you exactly what to change and why, and you make the changes yourself
- A written recap after each call, so nothing depends on your notes
Choose this if you want the expertise but prefer to keep your hands on the account.
Included In Both Options
- A shared Slack channel for questions between calls, answered the same working day
- Your Q4 campaign structure, planned with you before the season starts
- LGBTQ data access: our non-identifiable set of roughly a million verified LGBTQ consumers, used to sharpen who your ads reach (Option A only, so the data stays inside an account we manage)
- A monthly performance report written in plain English
- Every lead the ads generate, exported to your own records each month
Priced on our partner program for businesses under $200,000 in annual revenue. If Homebody MN grows past that mark, standard rates would apply to new terms, never mid-agreement.
Your Recommended Action Plan
Five steps, in this order, timed so the structural work lands before your busy season rather than during it.
Audit your ad account
We rank every campaign, ad set, and piece of creative by what it returns, and we separate candle performance from subscriptions and retreats. Right now those three share one blended number, so nobody can see which is funding which. You get the findings on our first call, in plain English, before anything changes.
Build your Q4 campaign structure
Candles, subscription boxes, and retreats each get their own campaigns, budgets, and timing. Budgets are set so gift season doesn't absorb the retreat push, and we layer the LGBTQ data into your audiences. You said this was the piece you wanted first, so it goes in ahead of the season.
Launch your retreat campaign
Eleven seats are open at $1,390 to $2,430 each, which is the largest number on the table this quarter. We aim a campaign at the people most likely to book: your own subscribers, past retreat guests, and readers who resemble them.
Set your email schedule
Three thousand people opted in to hear from you and currently get one to three emails a month. We set a schedule you can keep: twice a month in the off-season and weekly in season, with book picks and new scents mixed in alongside the sales emails.
Scale what works
By now the numbers mean something. We put more budget behind what earns, cut what doesn't, and hold to your 10 to 20 percent growth target rather than chasing volume your current space can't fulfill.
Your Brand, Reimagined
Your candle label already does a lot of work: the apothecary frame, the ruled lines, the scent set small under the name. Here is what the rest of the brand looks like built out from there, using the forest green and olive already on your site.
Your new mark
An open book with a lit candle standing in the gutter, wick and all. It covers both halves of the business in one shape, it still reads at forty pixels in a feed, and it stamps cleanly in a single color on box tape, wax, or a tin lid.
Fraunces, softened and set slightly off-square. It has the warmth of a hand-lettered label without pretending to be handwriting, and it still reads when it is printed small on a candle.
Your seal, for box tape, insert cards, and wax on retreat mail.
Building on your existing color palette
Nothing here is invented. The forest green and the moss come straight off homebodymn.com and the kraft is your label stock. The colors were already yours; they just haven’t been used consistently.
Your candle label
Same frame, same ruled lines, same kraft stock. The mark sits at the top, the scent name gets more room, and the giving line moves up out of the footer, because five percent of profits going to OutFront Minnesota is a reason for someone to buy.
Your existing Cheers, Queers label, redrawn in the proposed system.
Where it goes
A forest header, kraft product cards, and one scent name set large on each. Your existing photography does the rest.
The seal goes on the box tape and the insert card, so the unboxing looks like it came from a company with an identity.
The quietest and most spacious pages on the site. At $1,390 to $2,430 a seat, they should read closer to a small hotel than a product listing.
The same mark, green, and typeface in every placement, so someone who scrolls past you in October recognizes you in November.
This has a direct effect on the ad account. The same budget goes further when what it points at looks worth the price, and that matters most on the retreat pages, where a seat runs $1,390 to $2,430.
Future Work For A Strong Foundation
The engagement above stands on its own. These three came up on our call and are worth doing in this order once the fourth quarter is behind you.
Move your store to Shopify
Quoted after the auditSquarespace is costing you conversions at checkout. One of our clients saw sales rise about 10 percent after making the same move. We would scope and quote this after the audit, once we can measure what your checkout is losing.
Email marketing development and management
$500 / monthWe write, design, and send the email calendar described above rather than handing it to you to run. Worth adding once the ad structure is steady.
Build out the full identity
Quoted separatelyEverything on this page turned into production files: the complete logo set, label templates, packaging, and a brand book your printer and your team can work from.
Next Steps To Kick Off Our Partnership
Choose your option. Reply to Daniel with A or B and we start this week. Month to month, thirty days notice, and you can switch options whenever you want.
Account audit and analysis. You get the findings on our first call, before we touch a budget or spend any of your money.
Prep the account for Q4. Your campaign structure goes in ahead of the season, then we meet on your chosen schedule and steer it through the quarter.